While European universities have much to offer European society in the field of community engagement, there is an urgent challenge to improve their current performance. A great deal is demanded across all walks of society for the knowledge emanating from universities, and for the exchange and co-production of knowledge with universities, and a failure to respond will undermine popular support for the sector. University work in engagement occurs against a range of competing forces, including modernization, internationalization and budget cuts. As a consequence, universities are faced with having to make strategic choices and are being overloaded with missions; seemingly less important missions risk becoming peripheral within this scenario.