MISSION: Generate, disseminate and preserve scientific, technological, humanistic and cultural knowledge in a critical, creative and social innovation, through the functions of education, research and service to society, strengthening professionally and ethically the talent of the nation, and to promote good living, within the framework of sustainability, justice and peace.
VISION: To be an Institution of Higher Education with national and international prospective leadership in the fields of ¡ts scientific, technological and humanistic domains, committed with cognitive democracy, the dialogue of knowledge, sustainable development and social innovation
-Train the professional talent of the nation with social, citizen and environmental conscience, ethical and moral values, whose participation contributes to the development of the nation and the strengthening of democracy.
-Generate and disseminate science, technology, art and humanities in an open, collaborative and at the service of the innovative resolution of problems of society, Ecuadorian, regional and global, through the creation, use and application of goods, services and meanings of knowledge, within the framework of respect for the environment, justice and the sovereignty of knowledge.
-Plan, manage and evaluate the prospective and strategic institutional plans, whose basic guidelines will be in correspondence with the objectives of the development regime, foreseen in the Constitution and in the National Development Plan.
-Disseminate, value and preserve the traditional and daily ancestral
Education & research
Opening up higher education to society
University of Guayaquil is permanently in contact with other universities national and foreign, in order to establish academic networks that respond to global challenges that are constantly changing.
Higher education's contribution to sustainability
The University tends to develop academic activities that allow the development of sustainability, depending on the field of action of each of the schools or careers.
Social responsibility within higher education
UG carries out an annual institutional collection of donations to attend the needs of vulnerable groups of our society.